Welcome to Dremur's blog and podcasts
If you are interested to pick up useful insights about B2B sales then the Dremur Blog and Podcast page is a great place to start.
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The best time to plant a tree is twenty years ago. The second best time is now.
Supposedly a Chinese proverb to make the point that, instead of regretting not having done something previously, we can always start doing it at anytime in life. Well reader, if you know what Dremur does and that I’m a career salesperson, it won’t surprise you that I can apply this quote to working in sales! Specifically to new business development and building a process that continually helps you and your
The 80/20 rule (Pareto’s Principle), how it might apply to your sales efforts and what therefore you may need to do
Vilfredo Pareto – born in Paris just like I was and that’s where our similarities end. Amongst many other achievements during his career, his observation that, in Italy, 80% of the property was owned by 20% of the population became the foundation for the Pareto Principle which states that, for many outcomes, 80% of the effects come from 20% of the causes. When I first heard of this, I set
Follow up you must but never just ‘check-in’.
When prospecting for new customers in B2B sales, every interaction counts and the art of the follow-up will make all the difference between winning or burning an opportunity! Whilst the initial contact is obviously important (can’t get to the end without starting), it’s the strategic follow-up that determines the outcome – these are the specific reasons as to why tactically following up with prospects is a critical element of any
We need our prospects to get all emotional whilst we keep ours well in check!
A beautiful contradiction in the life of a salesperson. Whether you’re doing outbound yourself or someone else is on your behalf (be that employees, freelancers or agencies), this principal remains key to building connections with potential clients. Think back to the last purchase you made…. Before you even checked the cost, did you picture the outcome of you making the purchase? How did that make you feel? Happy? Excited? Relieved
And, so what?
Whether or not you’re asked this by the other person – this should be at the forefront of your mind with all sales communication; what is the beneficial outcome to the other person in what you’re communicating to them. You’re on a mission to find some new clients and sell them your services/products. You know what your service/product is, you believe wholeheartedly in it (if you don’t BTW, don’t expect
My 1st year as a Dremur
Back in the summer of 2022, I saw a post that Owain shared on Facebook highlighting the benefits of a career in sales. The post really caught my eye as I have always had an interest in exploring opportunities in sales but had very limited knowledge of the industry. Fast approaching my 40s with no sales experience, a background in the building industry and 12 year’s in the Fire &
