When prospecting for new customers in B2B sales, every interaction counts and the art of the follow-up will make all the difference between winning or burning an opportunity! Whilst the initial contact is obviously important (can’t get to the end without starting), it’s the strategic follow-up that determines the outcome – these are the specific reasons as to why tactically following up with prospects is a critical element of any
A beautiful contradiction in the life of a salesperson. Whether you’re doing outbound yourself or someone else is on your behalf (be that employees, freelancers or agencies), this principal remains key to building connections with potential clients. Think back to the last purchase you made…. Before you even checked the cost, did you picture the outcome of you making the purchase? How did that make you feel? Happy? Excited? Relieved
Whether or not you’re asked this by the other person – this should be at the forefront of your mind with all sales communication; what is the beneficial outcome to the other person in what you’re communicating to them. You’re on a mission to find some new clients and sell them your services/products. You know what your service/product is, you believe wholeheartedly in it (if you don’t BTW, don’t expect
The argument rages on in the sales world but maybe the time when ‘cold calling’ is dead isn’t that far off. For the purposes of this blog, the definition of ‘cold calling’ is using the telephone to call strangers without a pre-arranged appointment and initiating a sales conversation with the ultimate aim of that stranger becoming a customer of yours. Since 1998 when I got my 1st sales job booking
I’m close with ChatGPT. So close that I’ve got a pet name for them – here’s the prompt I gave it to come up with this blog which, after having proof read it, I’ve not edited in anyway: Hi Chatty, can you write me a blog which summarises how the film, Inception relates to being a B2B salesperson who needs to prospect for new business opportunities, build relationships and win
Customer Relationship Management – the concept doesn’t really need explaining so let’s focus on the why and how. If you’ve not got any system for recording information about your prospects and your customers – you’ve not got a business. If you’re using Excel, Google sheets, Word or some other non-specific CRM software then at least you are storing the info somewhere other than the recesses of your mind! However, what
In a recent expedition commissioned ahead of some potential deep-sea mining, scientists discovered 5,000 new marine species in the Pacific Ocean and, of course, this blog has found a way to link it to some valuable lessons for entrepreneurs and business owners who need to grow their businesses by cultivating a steady stream of ideal clients. Much like the uncharted territories of the ocean, exploring untapped markets & discovering new
Sales = life for your business. No sales = death for your business. Even though my sons might think otherwise, I wasn’t alive when the 1st businesses were created anywhere between 3000-5000 years ago (depending on what you find online) but I didn’t need to be to still know that they, like all businesses, would not have survived (let alone grown) without a consistent influx of opportunities to sell. If
It doesn’t matter how competitive you are or how great you believe you are at sales – you can’t win them all! Salespeople will hear ‘no’ far more than they hear ‘yes’ and it’s a common teaching that ‘no’ actually often translates as ‘not right now’. It doesn’t matter how great your product/service is, how slick you are with words or how unattached you are from the outcome – the
“There is nothing more important to any business than sales. Without a sale, nothing else matters.”Billy Holmes, 1970 That is one of many quotes that you won’t struggle to find which iterates the point. Worldwide – a ridiculously high % of new businesses fail within 2yrs and this has been the case for decades worth of research but why?! Do a search online and you won’t struggle to find lots
