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Cold calling is NOT dead….yet.

The argument rages on in the sales world but maybe the time when ‘cold calling’ is dead isn’t that far off. For the purposes of this blog, the definition of ‘cold calling’ is using the telephone to call strangers without a pre-arranged appointment and initiating a sales conversation with the ultimate aim of that stranger becoming a customer of yours. Since 1998 when I got my 1st sales job booking

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How the recent discovery of 5000 new species in the depths of the Pacific Ocean is similar to the journey of creating a pipeline of potential new clients.

In a recent expedition commissioned ahead of some potential deep-sea mining, scientists discovered 5,000 new marine species in the Pacific Ocean and, of course, this blog has found a way to link it to some valuable lessons for entrepreneurs and business owners who need to grow their businesses by cultivating a steady stream of ideal clients. Much like the uncharted territories of the ocean, exploring untapped markets & discovering new

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Your business doesn’t exist without sales so why isn’t getting it right your absolute priority?

“There is nothing more important to any business than sales. Without a sale, nothing else matters.”Billy Holmes, 1970 That is one of many quotes that you won’t struggle to find which iterates the point. Worldwide – a ridiculously high % of new businesses fail within 2yrs and this has been the case for decades worth of research but why?! Do a search online and you won’t struggle to find lots

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