The argument rages on in the sales world but maybe the time when ‘cold calling’ is dead isn’t that far off. For the purposes of this blog, the definition of ‘cold calling’ is using the telephone to call strangers without a pre-arranged appointment and initiating a sales conversation with the ultimate aim of that stranger becoming a customer of yours. Since 1998 when I got my 1st sales job booking
Customer Relationship Management – the concept doesn’t really need explaining so let’s focus on the why and how. If you’ve not got any system for recording information about your prospects and your customers – you’ve not got a business. If you’re using Excel, Google sheets, Word or some other non-specific CRM software then at least you are storing the info somewhere other than the recesses of your mind! However, what
Those who do sales are constantly on the lookout for ways to make their outreach more effective. Unless you live on the moon, you would’ve seen a lot of info about ChatGPT, a powerful AI language model that can help generate personalised messages and engage with prospects in a more meaningful way. This blog explores how best to use ChatGPT in sales outreach specifically in the UK. Research your prospectsBefore
Sales = life for your business. No sales = death for your business. Even though my sons might think otherwise, I wasn’t alive when the 1st businesses were created anywhere between 3000-5000 years ago (depending on what you find online) but I didn’t need to be to still know that they, like all businesses, would not have survived (let alone grown) without a consistent influx of opportunities to sell. If
Automation – using technology to reduce human involvement in processes to supposedly improve efficiency and output. The word has been around since the late 1940s when it was attributed to Henry Ford. However, the concept of using machines and technology to do a task better than a human can arguably be associated with the invention of the wheel over 5000 years ago.
