3 places in your business where this is critical; new business, existing customers and your employees. New Business Unless you have the monopoly on what you provide, your potential customers have a choice of who to use. With so much information available, it’s a well publicised fact that customers can do for themselves a large portion of the sales process before needing to speak with a specialist. Once they reach
A timeless classic of a book – it does what it says on the tin! Like everyone else I know who is a fan of this book, it has remained close by ever since I was introduced to it back in 2005. I was given an original copy which, despite being written using language and anecdotes from the 1930s, hooked me instantly as I already recognised several principles as natural
Is using it worth it? What’s the best way to use it? What can I expect to get from it? Just a sample of lots of questions about LinkedIn which come to mind when thinking about using it. I’m not a LinkedIn coach nor do I sell courses on how best to use it – I’ve been using it regularly since September 2008 though so have a pretty good idea
I think it’s a UK/US thang so, as I’m from the UK, I’m going with ‘neesh’. However it’s pronounced, the point is that, as of October 2024, Dremur’s outbound appointment setting service is exclusively for IT MSPs (Managed Service Providers). Why? It’s a world I’ve known for the last 20yrs so, from the beginning of when Dremur started offering this service, it was always in the back of my mind
Vilfredo Pareto – born in Paris just like I was and that’s where our similarities end. Amongst many other achievements during his career, his observation that, in Italy, 80% of the property was owned by 20% of the population became the foundation for the Pareto Principle which states that, for many outcomes, 80% of the effects come from 20% of the causes. When I first heard of this, I set
Those who do sales are constantly on the lookout for ways to make their outreach more effective. Unless you live on the moon, you would’ve seen a lot of info about ChatGPT, a powerful AI language model that can help generate personalised messages and engage with prospects in a more meaningful way. This blog explores how best to use ChatGPT in sales outreach specifically in the UK. Research your prospectsBefore
It’s very ironic that most people in sales understand the need to communicate in simple terms and avoid jargon where possible yet the industry is full of confusing jargon & acronyms!
LinkedIn has produced its annual report on the State of Sales (2021) and here are my takeaways from it…
A tricky question ALL business owners will have to ask themselves. Thankfully though, the answer is simple…. Both! End of blog. Ok, let’s flesh this out so the time you take to read this is worthwhile.
If you’ve read that and immediately thought that I must be mad, this blog is for you!
