The importance of learning how to say no and also how to accept being told no.
It doesn’t matter how competitive you are or how great you believe you are at sales – you can’t win them all! Salespeople will hear ‘no’ far more than they hear ‘yes’ and it’s a common teaching that ‘no’ actually often translates as ‘not right now’. It doesn’t matter how great your product/service is, how slick you are with words or how unattached you are from the outcome – the