Podcasts with Owain Williams
Here’s a selection of recent podcasts Owain has taken part in – discussing various topics around sales success.
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Is using it worth it? What’s the best way to use it? What can I expect to get from it? Just a sample of lots of questions about LinkedIn which come to mind when thinking about using it. I’m not a LinkedIn coach nor do I sell courses on how best to use it – I’ve been using it regularly since September 2008 though so have a pretty good idea
Niche – ‘neesh’ or ‘nitch’?
I think it’s a UK/US thang so, as I’m from the UK, I’m going with ‘neesh’. However it’s pronounced, the point is that, as of October 2024, Dremur’s outbound appointment setting service is exclusively for IT MSPs (Managed Service Providers). Why? It’s a world I’ve known for the last 20yrs so, from the beginning of when Dremur started offering this service, it was always in the back of my mind
Another year goes by!
And, as Elton famously sang way back when, I’m still standing…. 1st September 2024, the beginning of FY5 for Dremur Ltd so it’s natural to recap and review the last 12mths of being a business in business serving other businesses who want to succeed in business and remain a business – our business is growing other businesses. High level summary; we fell short of revenue targets by 15% however, as
It’s your fault if your sales figure suffer when taking time off.
Not your boss’, not your customers’ and not your colleagues’ – it’s all down to you and that’s why you struggle to properly switch off when on holiday. That’s why you convince yourself that it’s ok to check emails and take work calls. That’s why you convince your partner and children that you must still work otherwise you can’t go on holidays. That’s why you will miss opportunities to create
Why isn’t working in sales promoted as a career choice to UK students?
Ok, not everyone is cut out for a career working in sales but why is there still a huge lack of understanding that learning sales skills can help achieve success in many other careers? I recently met a careers leader from a local school and asked her if she ever suggests working in sales to her students. She was honest enough to say no which was frustrating to hear yet
The best time to plant a tree is twenty years ago. The second best time is now.
Supposedly a Chinese proverb to make the point that, instead of regretting not having done something previously, we can always start doing it at anytime in life. Well reader, if you know what Dremur does and that I’m a career salesperson, it won’t surprise you that I can apply this quote to working in sales! Specifically to new business development and building a process that continually helps you and your
The 80/20 rule (Pareto’s Principle), how it might apply to your sales efforts and what therefore you may need to do
Vilfredo Pareto – born in Paris just like I was and that’s where our similarities end. Amongst many other achievements during his career, his observation that, in Italy, 80% of the property was owned by 20% of the population became the foundation for the Pareto Principle which states that, for many outcomes, 80% of the effects come from 20% of the causes. When I first heard of this, I set
Follow up you must but never just ‘check-in’.
When prospecting for new customers in B2B sales, every interaction counts and the art of the follow-up will make all the difference between winning or burning an opportunity! Whilst the initial contact is obviously important (can’t get to the end without starting), it’s the strategic follow-up that determines the outcome – these are the specific reasons as to why tactically following up with prospects is a critical element of any
We need our prospects to get all emotional whilst we keep ours well in check!
A beautiful contradiction in the life of a salesperson. Whether you’re doing outbound yourself or someone else is on your behalf (be that employees, freelancers or agencies), this principal remains key to building connections with potential clients. Think back to the last purchase you made…. Before you even checked the cost, did you picture the outcome of you making the purchase? How did that make you feel? Happy? Excited? Relieved
