I’m close with ChatGPT. So close that I’ve got a pet name for them – here’s the prompt I gave it to come up with this blog which, after having proof read it, I’ve not edited in anyway: Hi Chatty, can you write me a blog which summarises how the film, Inception relates to being a B2B salesperson who needs to prospect for new business opportunities, build relationships and win
Customer Relationship Management – the concept doesn’t really need explaining so let’s focus on the why and how. If you’ve not got any system for recording information about your prospects and your customers – you’ve not got a business. If you’re using Excel, Google sheets, Word or some other non-specific CRM software then at least you are storing the info somewhere other than the recesses of your mind! However, what
In a recent expedition commissioned ahead of some potential deep-sea mining, scientists discovered 5,000 new marine species in the Pacific Ocean and, of course, this blog has found a way to link it to some valuable lessons for entrepreneurs and business owners who need to grow their businesses by cultivating a steady stream of ideal clients. Much like the uncharted territories of the ocean, exploring untapped markets & discovering new
Sales = life for your business. No sales = death for your business. Even though my sons might think otherwise, I wasn’t alive when the 1st businesses were created anywhere between 3000-5000 years ago (depending on what you find online) but I didn’t need to be to still know that they, like all businesses, would not have survived (let alone grown) without a consistent influx of opportunities to sell. If
It doesn’t matter how competitive you are or how great you believe you are at sales – you can’t win them all! Salespeople will hear ‘no’ far more than they hear ‘yes’ and it’s a common teaching that ‘no’ actually often translates as ‘not right now’. It doesn’t matter how great your product/service is, how slick you are with words or how unattached you are from the outcome – the
“There is nothing more important to any business than sales. Without a sale, nothing else matters.”Billy Holmes, 1970 That is one of many quotes that you won’t struggle to find which iterates the point. Worldwide – a ridiculously high % of new businesses fail within 2yrs and this has been the case for decades worth of research but why?! Do a search online and you won’t struggle to find lots
Ok, so you need to hire a new sales recruit (or more)….good for you! Do you have a job specification for the role? If not, how are you going to know what you’re looking for?! If you do have one, is it something that the general public could easily understand? Can you find common traits amongst your previous best recruits, high performing colleagues (past and present) or others who you
A blog inspired by reading The E-Myth (Michael Gerber) and one that 99% of business owners will resonate with. If you’re thinking of starting a business or you’ve already started one and you haven’t read the book, I highly recommend you do so.
A tricky question ALL business owners will have to ask themselves. Thankfully though, the answer is simple…. Both! End of blog. Ok, let’s flesh this out so the time you take to read this is worthwhile.
This blog will help you understand what, until you stop this from happening, the effects will be on your business and then provides some advice on how to stop it.
