Sales = life for your business. No sales = death for your business.
Even though my sons might think otherwise, I wasn’t alive when the 1st businesses were created anywhere between 3000-5000 years ago (depending on what you find online) but I didn’t need to be to still know that they, like all businesses, would not have survived (let alone grown) without a consistent influx of opportunities to sell. If you’re alert whilst reading this, you’ll note that I’ve highlighted opportunities because, once the admin of setting up a business is done, this is the 1st major sales challenge.
‘Build it and they will come’ is a famous quote which, again depending on what you find online, has been misquoted over the years. The general intepretation of this is that, if you spend the right amount of time and effort in putting
together a product or service that is fantastic, all you need to do is turn it on and customers will be so desperate to use/buy it that you won’t need to do any marketing nor do any outbound sales activities.
99% of the time, that’s BS.
So, unless you’re in the tiny minority of entrepreneurs who have created something genuinely unique and impactful in a new & positive way, you’re going to need to be proactive in 1st building awareness of your company amongst your
target customers and then remain proactive by staying in timely and meaningful contact with them as you move them down your funnel of Awareness, Interest, Decision and Action*. Achieving all of this successfully takes time, committment, patience, humility, an acceptance of mistakes, the ability to learn from those mistakes and, most importantly, a system for tracking and documenting progress from start to finish. Some questions to help identify the best course of action for you and your business:
Do you have the desire to do all of this yourself (‘yourself’ meaning either you or your business)?
If you have the desire, do you have the skillsets to achieve this successfully yourself?
Do you have the budget to be able to buy what you need to successfully do this yourself?
Can you create enough regular time to work on this yourself?
If your answer is YES to all of these questions then, so long as that’s genuine (if not, you’re only failing yourself in not being honest – I can’t see nor hear your responses so don’t worry about lying in your misguided efforts to stop
me trying to sell our services to you), you don’t need to outsource sales and I wish you the very best in your pursuit of success. You know where to find me if things don’t go as planned.
If your answer to 1, 2, 3 or all 4 of them is NO – the next question to ask yourself is what are you going to do about it? Dremur offers Outsourced sales which is broken down in 4 elements:
- Lead generation
Providing a database of potential customers who meet pre-defined criteria – the client then works on this themselves
- Database cleansing & updating
Checking the client’s existing database/CRM to make sure all information is current and correct.
- Qualified Prospect generation
Providing a database of qualified leads who are interested in working with the client & then arranging a meeting between the client and a qualified lead
- Account Management
Acting on behalf of our clients to ensure their existing clients’ requirements are met
If your business is unable to perform any/some/all of these successfully – you should contact us to explore what we can do for you and, if you needed any further nudging, knowing that you’ll only pay us for the results we achieve for you and not the time it takes will give you complete confidence that Dremur is the right Outsourced Sales Provider for you to partner with. Lots of others say it but we really do mean it that, if we don’t get you results, you don’t pay us anything!
Now, whilst it would obviously be counterproductive for me to slow you down in making contact with us, you need to know one last point. We are selective about who we work with as not only are we representing you, you also represent us so please be prepared to answer some questions about how you operate. You wouldn’t expect us to be slapdash about how we operate so we ask the same in return.
If your business is in need of better sales results, start up a conversation with us and it won’t take us long to know if we can help you or not.
Speak soon, right?
*I try my best to not use too much sales jargon so sorry if I lose you with anything in this blog – if so, you can either check this previous blog (https://dremur.co.uk/sales-acronym-jargon-buster/) or just contact me (+44 (0)1227 501311 or owain@dremur.co.uk) for clarification.
